Since hitting the Shady Records seeding list and auction block in 2006, only the savviest of sneakerheads have been able to see a pair in person, let alone buy them. Though unreleased to the public, pairs were auctioned at the time with proceeds benefiting the Marshall Mathers Foundation.
Interesting enough, the original Nike Air Max 97 was designed by Christian Tresser who now works with Kanye West on the Adidas Yeezy brand.įamously, this pair was a part of a “Charity Series” of Air Max retro runners designed with Eminem in mind. In many manners, the earthy palette provides Nike ACG vibes, notably nodding to the Air Mowabb model. While Marshall Mathers rotated retro Jordans and other oxygen-assisted favorites at that time, Nike found it right to send Shady Records their own rendition of the coveted Air Max 97.īlessed in brown tumbled leather with a taupe tongue, orange accents, and blue underlays, a run of only eight pairs featured Eminem’s imprint subtly stamped on the toe box. At the top of the list was Eminem, the red-hot rapper with a long-lasting love of Air Max. To add energy, an array of unreleased samples were seeded to celebrities. Ranging from 1987’s original Air Max 1 shoe to the recently released Air Max 2003, the Swoosh readied the world for the all-new Nike Air Max 360 by bringing back the classics. Years before Air Max technology had its own holiday, the atmosphere around retro running was changing.Īt the tail end of 2005, Nike began to roll out the History of Air collection.
A Marshall Mathers sneaker rarity from Nike is finally available to the public, but there’s a catch - a pair will run you a cool $50,000.
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