#I need to trademark my business name registration#
We helped them come up with a new business name, StoneTrust Commercial Insurance Company, and start the trademark registration process so that:
A competitor was threatening legal action for trademark infringement, plus Amicus wanted to revamp their company image and win back customers. When Amicus Mutual Insurance Company approached us in 2005, they needed a name change-quick. What a Trademark Can Do for Your Business: A Case Study Simply registering your business name with the secretary of state’s office isn’t enough if you’re also going to use it as your brand name.įederal trademark registration is the best way to protect your brand from being dragged under the mud with unfair competition, legal trouble, and lost credibility. What if someone steals your brand name along with the customers you’ve worked so hard to gain? Your future could crumble right before your eyes. You envision bountiful sales and enormous profits. You’ve successfully filed it as your company name and can’t wait to wow customers with quality goods and services. We strongly encourage you to engage a trademark attorney if you have any questions and to help you through the trademark registration process.)Īfter hours of brainstorming catchy business names, you’ve found the one. While we believe everything recapped herein is accurate at the time of this posting, it is possible that some of the information we’ve provided is dated or incomplete. (IMPORTANT DISCLAIMER: While this post contains guidance regarding trade names, trademarks, service marks, and the associated registrations, we are NOT attorneys and cannot give you legal advice.
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